Esther Dyson

Executive Founder

Founder of Wellville and chairman of EDventure Holdings, Esther is an active angel investor, best-selling author, board member and advisor concentrating on emerging markets and technologies, new space and health. She sits on the boards of 23andMe and Voxiva (txt4baby), and is an investor in Crohnology, Eligible API, Keas, Omada Health, Sleepio, StartUp Health and Valkee, among others. From October 2008 to March of 2009, Esther lived in Star City outside Moscow, Russia, training as a backup cosmonaut.

Esther is the Wellville advisor for Muskegon County, Michigan.

Rick Brush

Chief Executive Officer

As Wellville CEO, Rick leads the national project. He was previously a senior consultant at ReThink Health and a coach to successful regional health partnerships around the U.S. Prior to launching Wellville with Esther, Rick founded Collective Health, which developed the Health Impact Bond®, a pay-for-success (PFS) financing model that leverages future health care cost savings to generate upfront investment in prevention. Rick spent most of his career as a corporate strategist, including nearly a decade at the health insurer Cigna, where he was Chief Strategy & Marketing Officer for the national employer segment. With a couple of Cigna colleagues (including Jeff Doemland), Rick launched the company’s Communities of Health venture, a multi-site initiative that convened public-private stakeholders to address the social determinants of health. Before that, Rick held strategy roles at Ford Credit, Bank One and KPMG. He graduated from the University of Massachusetts, Amherst, and lives with his wife and two children in Simsbury, CT.

Rick is the Wellville advisor for North Hartford, Connecticut.

Marvin Avilez

Chief Operating Officer

Founder and CEO of VisualOps, Marvin is a serial entrepreneur, operations expert, and consultant in the development of numerous startups. He was COO at Social Amp and IN2, and led new media and product roles at Oracle, Apple and Macromedia. A former U.S. Marines Sergeant, Marvin is an active volunteer for a number of organizations, including Team Rubicon which unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams.

Marvin is the Wellville advisor for Lake County, California.

Jeff Doemland

Chief Marketing Officer

As Wellville chief marketing officer, Jeff taps a passion for storytelling he refined with an MFA in fiction writing and ten years as a college English instructor. Now he mines the stories of the intrepid people in the Wellville communities eager to drive positive change. Jeff’s knack for telling these change stories was also important to the large health insurer, Cigna, when, in the mid-2000s, along with Wellville CEO Rick Brush, he spearheaded a social determinants of health initiative. Prior to Cigna he worked in combined account and creative roles at Connecticut-based marketing agencies, where he helped businesses as diverse as a minor league baseball team and a Fortune 10 manufacturing conglomerate grow by connecting meaningfully with customers and stakeholders.

Jeff is the Wellville advisor for Spartanburg, South Carolina.

Christina Koukkos

Strategy & Communications

Christina is a strategic consultant, writer, editor, and world traveler. She works the Wellville team on long-term strategy and communications. Before joining Wellville, she spent a decade as a business and digital marketing strategy consultant. Earlier, she led product development teams in the US and Europe for a variety of online-service companies, including Uproar and Meetup. In between all this, Christina spent 4 years as managing editor of Release 1.0, Esther Dyson’s business-technology newsletter. An avid scuba diver and off-the-beaten-path traveler, Christina co-founded the NYC chapter of Impact Travel Alliance, a nonprofit association of travel professionals dedicated to making the travel industry more economically, culturally and environmentally sustainable for local communities and residents.

Marya Stark

Chief Investment Officer

Marya is a social entrepreneur in leadership development and impact investing. She was the founding executive director of Emerge America, a national training program for progressive women in politics with hundreds of alumnae who run for public office at the federal, state and local levels every election cycle. Marya is also a founder of the Angel Fund, a women’s angel investing group in the San Francisco Bay Area. She writes for the Financial Times and Quartz (part of The Atlantic), and holds a finance degree from UC Berkeley and a master’s degree in applied statistics from Georgetown University.

Marya is the Wellville advisor for Clatsop County, Oregon.